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Two-step marketing – the ultimate approach to affiliate marketing

Online profit is all marketers main focus. Affiliate marketing is possible the simplest method around to start making money on the Internet. If you sign up for all potential affiliate programs and then sit back and wait for the affiliate chacks to roll in you are mistaken!

Money and time are required to succeed online. Because, as you saw you will harvest – if you apply no resources there is little chance for earning a steady income.

But what is affiliate marketing? Your activity as an affiliate is to bring as many targeted visitors to the vendors website. For this he give you a percentage of the sales price of the product sold. Most affiliate program give you a unique link they recommend you promote as heavy as you can. But since we know that the conversion rate for such traffic seldom is more than 1-2% it means that for every 100 visitors there is maximum 2 who buys, the rest is gone forever.

A better strategy for affiliate marketing is to collect the name and email address for all visitors. The squeeze page should effectively sell your free report or you will loose the visitor who clicks away. To entice them to give  their name and email adress we give them something of value in exchange. This can normally be a report, a survey or something else in demand that will promt the visitors to provide their name and email address in exchange for the “listbait”. A double opt in email database will increase in value over time, as they can be emailed to until they unsubscribe By puechasing the initial offer or they unsubsxribe from the list.

When the visitors to the squeeze page has given their firstname and email address they are members of your list of subscribers. Due to the verification of email to receive the listbait they become double opt-in. Any offer can be made to a double opt-in email list, as they have all permitted you to send information. A strategy used by the successful affiliate merketers today. This is the two-step marketing model, and it is much more effective than directly promoting the vendors link. In the two-step model we first give the visitor something of value – we have done her/him a favour and does not stand out as agressive marketers. The report provided offer free advice, something that is of value for the visitor. Offers promoted to these people, will often be accepted as they from your report feel they know you!

A two-step marketing model bring in more money on a consistent manner. This proces can be fully automated by using an autoresponder and in the next article I will discuss the mechanics of using an autoresponder to free up the time.