If you have encountered a number of sites trying to convince you to invest your money on their Internet marketing services, now stop. Normally companies, especially those that have shadowy backgrounds or none at all, would claim that they have the answers to all of your internet marketing and business problems in order to get you to visit their website and invest a lot of money on them. Once they can ensure that your payment, they give you to leave, but the poor quality of work, there is no customer support system, or any trace of the company and agents to deal with your case at all. A lot of innocent people lose a lot of money and because of this problem, they don’t have enough time, sources, and the will to continue on their online businesses.

What you should do is make use of the World Wide Web itself. There are thousands of websites offering Free Internet Marketing tips and strategies that you can adopt and use to your advantage. Some of these involve spending for simple web development and SEO services while others would advise you to update your website, make a blog, write interesting content for your customers, etc. This article is will give you the rundown on some of these Free Internet Marketing techniques so if you’re interested in making your website one of the most lucrative in the industry, read on.

Prioritize active, convertible traffic. Traffic refers to the use of the Internet marketing refers to the number of people who come to your site. There are two kinds: active and inactive, both pertaining to how convertible they are to actual sales. To be successful, you must be able to convert the traffic to your day-to-day sales and you want to do this, using a variety of Internet marketing services such as search engine optimization.

Search engine optimization is an online service referring to the process of actually improving or optimizing one’s website in order to increase site rankings and making it one of the top websites when a person searches through Google, Yahoo, or MSN. If you want your business profits to rise, you need customers to buy from you and you gain them through SEO and other online techniques such as social networking, forum marketing, and the like.

As a web designer, you should design your websites to give your visitors the greatest ease of use, the best impression and most important of all a welcoming experience. It doesn’t matter if you had the greatest product in the whole world — if your website is poorly done you won’t be able to sell even one copy of it because visitors will be driven off your website by the lousy design.

When I’m talking about a “good design”, I’m not only talking about a good graphical design. A professional web design will be able to point out that there are many components which contribute to a good website design — accessibility design, interface or layout design, user experience design, SEO friendly and of course the most straightforward, which is graphic design.

Hence, I have highlighted some features of the worst web designs I’ve come across. Hopefully, you will be able to compare that against your own site as a checklist and if anything on your site fits the criteria, you should know it’s high time to take serious action!

1) Background music

Unless you are running a site which promotes a band, a CD or anything related to music, I would really advise you to stay away from putting looping background music onto your site. It might sound pleasant to you at first, but imagine if you ran a big site with hundreds of pages and everytime a visitor browses to another page on your site, the background music starts playing again. If I were your visitor, I'd just turn off my speakers or leave your site. Moreover, they just add to the visitors burden when viewing your site — users on dial up connections will have to wait longer just to view your site as it is meant to be viewed.

2) Extra large/small text size

As I said, there is more to web design than purely graphics — user accessibility is one big part of it too! You should design the text on your site to be legible and reasonably sized to enable your visitors to read it without straining their eyes. No matter how good the content of your website or your sales copy is, if it’s illegible you won’t be selling anything!

3) Popup windows

Popup windows are so blatantly used to display advertisements that in my mind, 90% of popup windows are not worth my attention so I just close them on instinct everytime each one manages to pass through my popup blocker (yes, I do have one like many users out there!) and, well, pops up on my screen. Imagine if you had a very important message to convey and you put it in a popup window that gets killed most of the time it appears on a visitor’s screen. Your website loses its function immediately!

In concluding this article, let me remind you that as a webmaster your job is to make sure your website does what it's meant to do effectively. Don’t let some minor mistakes stop your site from functioning optimally!

If you are doing online business, you know how much work can be listed on search engines first, and then let a good listing. After all, it is of no use if your company’s third (or even the second page) of Google results. You should be able to allow your information to as many people as possible, and to do this you must have good search engine. One way to do this is to do it all by hand yourself. This is not only time-consuming, but you must also keep pace with new developments and technologies are used to. Much better choice would be a privately held company that provides search engine optimization outsourcing.

But what exactly does an SEO services company do? It is their job to get your site to the top of the search engines and to do so ethically. This can take many forms, starting off with a thorough analysis of your niche and your website for SEO purposes. Would like a copy of your analysis and revision on the basis of keywords research that they will do.

A key thing to remember when looking to hire a company that provides SEO outsourcing services is not to be “wow”ed but fancy graphics or Flash animation. A deeper understanding of who is behind the company, and how they communicate, if possible with the previous customers, because it will be an excellent indicator of whether or not, this is a company must hire. A reputable company that provides SEO outsourcing services should also have a portfolio of clients as well as front-page testimonials that can be verified.

Ensure that you can get a total cost estimate from the company providing your SEO services as well as a detailed breakdown of all charges related to the total campaign.

Finally, take into account whether or not they actually listen to what you want and can provide the services you need. If you feel as though they have a good understaning of your goals and business, then you may have found the right SEO outsourcing company for you.

One of the primary implications of a well-organized / good website, is to keep your visitors in the website. A website is definitely created for a purpose, unless intended for personal use, which is the minority. For example, a portfolio website would want to be visited and it's content viewed. For companies and internet businesses, your website certainly aims to provide product information, to make sales, or somewhat similar. However, most individuals undoubtly prefer visually captivating designs, so on and so forth. It is undeniable that this causes no harm, but one must put himself/herself in other people’s shoes, as to understand how a visitor to the website might think, do and react.

1 )  Navigation

As I said, a web designer has to learn how to think the way your visitors think.

Situation A : Website with good navigation ( 2-3 hyperlinks to target page ), well planned  in terms of placement, and SEO design.

Situation B : Website with poor navigation ( takes forever for the visitor to reach his/her target page ), hard-to-read navigation fonts and poor placement of the navigation buttons/bar.

In Situation A, a visitor will always want to be able to access his/her target page. For example, the individual comes across your website, and is interested in the product sold, but wants to find more information. He/she finds the navigation with no trouble, and enters the particular product information page.

As for Situation B, a visitor stumbles into the website, and would also like to find out more information about the product. Unfortunately, due to bad placement and fanciful font-types, the visitor takes forever, or even fails to find the navigation bar. Even when he/she does so, links to the product information are nowhere to be found, (example : home > about > products > product image > etc[a few more clicks] > product information ).

Analysis : In both situations, wouldn't a website with characteristics similar to the Situation A be more rewarding ergo better?