Here you will see some viral marketing examples that are considered effective by Business Week and other experts.The several techniques used are unique and they were effective for many different reasons.Some inspired curiosity.

In 2001, Business Week cited advertising for the Blair Witch Project as a striking example of viral marketing.  The advertising campaign insinuated that the footage was “real”, filmed by a group of college students that had disappeared, presumably leaving only their video camera behind.

Teasers were first seen on TV and then posted on the internet.Viewers were highly encouraged to share the footage with all their friends.The film grossed over $248 million and cost only $35,000 for the production.Who wouldn’t want to see sky high profits like that?

Although viral email marketing may sound like a “bad” thing, it is not spam.You are not shelling out cash for a list of random e-mail addresses, accumulated by another company.  You are actually encouraging your current customers to tell their friends about your products or services.

It is essentially no different from word of mouth advertising, has parallels to multi-level marketing and it is very effective.  The right campaign for your business depends on what your company sells or the services that you offer.  But there are six basic elements that make up an effective strategy.  First, you have to give something away.