OK 3 steps to get your Google Adwords setup and ready to start
advertising, creating an account, writing your first ad and
submitting your billing information.

The first thing you need to do is sign up and get yourself a
google adwords account. To do that head over to the Google and
at the bottom of the screen click on the ‘Advertising
Programmes’ link at the bottom.

Then:

• Click into the Adwords homepage

• Click ‘try now’ at the top right of the screen

• Select the standard edition (you need to have an active
website for the standard edition, if you don’t have an active
website you are not really at the stage to start experimenting
with Adwords!)

• On the next screen it will ask you if you have a Google
account, you could have one for gmail, Google Adsense, Google
Analytics etc, all of them will give you a Google account which
you can enter at this step. If you reallyclick the button that
says you don’t have an account and it will ask for some details
to make one for you.

• If you have used an existing Google account you can then sign
in to your brand spanking new Google Adwords account, if you
have created a new account then you need to click the
verification link in the email they don’t have one or want a
fresh account associated with Google Adwords (it is a lot easier just
to have one account trust me!) then have just sent you to
confirm you are the owner of that email address, then you can
sign in.

Then make up a dummy campaign to get started. When you
log in click on the ‘create my first campaign’ button and you
will be taken through the Google Adwords campaign setup process.

Just enter any information in, put in any name, choose any
country, put in a fake ad (just fake not silly as if that makes
it to an editor you’ll be in their bad books!) and choose your
keyword as ‘123456789’ or similar so it will not actually show.

Once you have finished setting up your campaign it will show you
a summary screen where you can check everything is ok – then
click ‘continue to billing’ There you enter your billing
information, select your timezone and agree to the terms and
conditions, if you select direct debit payment you will have to
wait while that goes through the system, but the other options
mean that you can start your campaign right now.

Personally I use a credit card payment at the end of the month
for my Google Adwords account,but you also have the choice to do
prepay where you deposit money into your account for Adwords to
use, this will reduce any risks on your behalf as if you were to
accidentally leave an ad running that built up a huge bill then
with the credit card option you’d have to pay, if you used
prepay then the ad would just stop running after the money in
your account ran out.

Please remember that there is a 5 – $10 setup charge for your
account that they will charge you after setup.

The choice is yours, but just make sure after you setup your
billing that you go to the ‘campaign summary’ page listed at the
top of the screen and tick the checkbox next to your dummy
campaign and delete it! Or you may get charged for the
advert showing up!

If you want to start making money with Google Adwords there is a
new set of dvd’s that show you how to
set up each stage step by step so you can do well with Google
Adwords.

Drop by our site and get your FREE 7 part course taken from my 2009 New e-book.

Learning Adwords

Most people misapprehend establishing Google Adwords campaign as a one-time event, and they think that failure or loss should happen first before they begin uncovering the Google Adwords system’s potentials. 

Affiliate marketers and Adwords professionals already know how to tweak their Adwords campaigns so that they get results with each and every ad they publish; you don’t have to have years of experience to turn your ad into a winning combination of keywords and copy, but you do need to understand the basic principles about optimizing your campaign.

The good news is, you can now have a solid basis on what to do with your ad campaign as Perry Marshall (author of The Definitive Guide to Google Adwords) shares some techniques and strategies for monitoring, tracking, and analyzing the result of your campaigns. The steps have already been prepared for you; making the most out of your campaign is hassle-free because many pay per click program experts related simple and easy-to-use processes to help you get started with your own. 

First, you can come up with landing pages that are content-rich. Make sure that the landing page the page that you want visitors to come to when they click on the ad is full of quality information, is rich in keywords, and that it relates specifically to the offer or incentive you featured in your ad. This allows you to keep cost-per-click for your keywords at a minimum and people will not have a hard time looking for your page in the Google search results.

Second, check your usage of any negative keywords in your campaign ad. These negative keywords pertain to those that usually send in your site unnecessary or wrong kind of traffic. To concretize this, if your business is selling of gardening books and tools — you would not want to receive or attract visitors who wanted free gardening tips and events especially if your site is not offering them at all. When using the Google Adwords Keyword Selector Tool, simply remove the terms ‘free’ and ‘events’ from your list and you can achieve your desired results as far as your target is concerned.

Third, you can go through the ads of your competitor regularly. This can be done by ensuring that your ad does not resemble or is in no way similar to your competitor’s; otherwise, you could be giving away a bug chunk of your qualified traffic to them. 

Finally, in presenting a similar information, you may conceptualize a creative ad copy and present this using a distinct angle; a good way to do this is through the use of action-oriented words in the headline wherein main words are typed in all-caps to ensure impact from the readers. You can also get other benefits from monitoring your competitor’s ads regularly; it helps you to find out which keywords may perform better than the others and vice versa.

Generate the most click-throughs in your niche, by keeping in mind that Google Adwords campaign’s optimization and fine-tuning are necessary in your ad’s success rate. Use any of these strategies to make sure your Google Adwords campaign is performing well and getting the results you want.

It is essential to know which keywords or keyphrases you should use that will allow people to easily identify your ad when you begin creating and writing for your Google Adwrds campaign. An expert in Google Adwords, Perry Marshall, advises all pay-per-click managers and Adwords users to utilize Google Adwords Keyword Selector Tool in each ad’s design. Your niche can have the most profitable, most popular keywords with this free tool and you can also find down related keywords that may be useful in your other campaigns or general keyword research.  You can fine tune your efforts with Google Adwords Keyword Selector Tool if your ads do not perform well; it may mean that they are not getting enough click-throughs due to low-traffic keywords. 

Here are some more ways to use the Google Adwords Keyword Selector Tool effectively for your Adwords campaign:

1. Come up with a broad search. Many people make the mistake of using very specific keywords or keyphrases when they first begin conducting research with Google Adwords, but this can leave you with only mediocre results.  Start with a broad search instead and use the ‘synonyms’ tool that recommends variations as part of the results.

2. Use a set of similar keywords as you create different ad groups. Having a new ad group in each campaign is a good way to check what is working and what isn’t. The ‘relevant keywords’ feature in the Google Adwords Keyword Selector Tool makes it easier to narrow down your search.

3. Use a ‘negative keywords’ strategy. One aspect in Google Adwords campaign’s success may need you to remove unneccesary words or those that don’t work for your market and Google Adwords may be tweaked to enable said function. For example, if you are selling greeting cards but your basic search keeps showing results for ‘free greeting cards,’ you can eliminate the word ‘free’ by designating it as a negative keyword. Google Adwords Keyword Selector Tool now shows results but the word ‘free’ will not be seen.’

4. Use the Site Content feature if you don’t know where to start. As Google finishes scanning your webpage and it’s content, it will offer suggestions of keywords. For instance, if your webpage has information on your marketplace’s services and trends, your particular niche may have these strong keywords. Once the scanning process completes, keywords related to ideas and topics will be displayed in your results.

5. Include your location. Including the location (a town, a city, or a state) to the key term or key phrase is very crucial. You can get high quality traffic in this especially if you are offering your products or services in a given area or zone and this is not possible compared to the traffic you generate from keywords in general search. Find the best combinations for your ad campaign by adding a keyword or keyphrase with a location.

Building Google Adwords campaign is a dynamic process that involves fine tuning and polishing to get an optimal result, however, most people would rather turn to experimenting until they find out it’s too late, and their resources have already been drained.

Known experts in this area like Perry Marshall (author of The Definitive Guide to Google Adwords) talk about how Google Adwords campaign can be managed efficiently. He outlines specific steps and strategies for getting results as soon as you start your campaign, and offers suggestions on ways to refine your campaign as each day or week goes by.

Learn and familiarize all the strategies used by Adwords experts and affiliate marketers and you’ll get your money’s worth; in fact, you can minimize your ad campaign’s cost and get ahead of your competitors just by being meticulous on your choice of keywords. Below are practical and easy-to-follow tips for getting results with Google Adwords and one that allows you to manage costs in the simplest possible way

First, don’t pay for top spot placement. Unknown to many, the first spot on the Google Sponsored Search results doesn’t always provide the best conversions but the second and third spots. The benefit of bidding for spots outside of the top spot is that you can pay a much lower price and still get plenty of exposure for your target market. A visitor searching for information is also more likely to scan down the list, so you have an almost-equal chance of getting picked and clicked with your ad placement.

Two, remove from your list all negative keywords. It’s common to find that you get hundreds of clicks from a particular keyword or keyphrase, but with very low conversion rates. The presence of negative keyword in your ad campaign may affect the overall quality and quantity of your traffic, people may feel frustrated if they don’t see the info they are searching for.

Lastly, never bid on broad match keywords.It can be a valid practice but try to avoid doing this as you may be putting your valued money and precious time into waste. Before you start, consult those keywords under the ‘advertiser competition’ results; then observe if the bar gets colored more than halfway because this may be a sign that your chances of bidding the word at a lower price are slim. Look for keywords and keyphrases that have a low color indicator; this may involve scrolling down the list, but anything that isn’t highly competitive may also have a fairly low bidding price. Google Adwords Keyword Selector Tool’s feature on ‘exact match’ will help you polish your search.

You can utilize a variety of strategies to enhance your Google Adwords ad campaign so you can make the most of your advertising and to establish market reach. Apply any of these strategies or techniques as you optimize your Adwords program so you can start bidding on winning but low-priced keywords.