The main goal of any web site should be to get attention and get as many people as you can to visit your web site. It doesn’t matter if you’re in business, indulging in a hobby or trying to inform others with your web pages you are going to want to attract the attention of other people. You should be focusing the majority of your efforts on getting your visitors from the search engines. Certainly the lowest cost and best targeted traffic will always be brought to you by the search engines.

Search engines stay in business by understanding what the user are searching for and delivering relevant results. The delivery of relevant and accurate results to searchers is the key objective for search engines and is a major factor is maintaining and increasing user loyalty. User loyalty directly translates to a stronger brand and higher revenues for the search engines. The objectives for you and your web pages is precisely the same as the search engines.Make your users experience your number one priority so they return to your web pages time and time again.

So what should you do?. There are two key ways you can do this. You can work hard to produce very good content and publish it on your web pages or you can advertise using methods such as Pay Per Click or Google Adwords.

From a search engines perspective there are only keywords and key phrases without these content on the Internet simply doesn’t exist. The whole user experience starts with a keyword or key phrase being entered into the search engine to tell it what the user is looking for. The search engine goes and looks in its vast index of web pages and selects the most relevant web pages and then returns them in a list that is ordered in terms of relevance and authority. Search engines decide what web pages are returned by using two prime factors – authority and relevance.

Relevance is a function of the keywords in the text of the webpage and authority is determined by the number and type of back links . The number and authority of the back links to a web page help the search engine determine the position the web page will occupy in the list of pages.

Back links determine the fate of a web page and are a key consideration.

Back links not only determine your position in the SERPs (Search Engine Results Pages) but are a major source of visitor traffic. Back links that are appropriately named in web pages are more likely to be clicked on by users. This text in the back link is known as ‘anchor text’ and this too is taken into consideration by the search engines. Back links can vary in value.

The search engines give authority to web pages which can be passed on to your web pages through the back links.The higher the authority of the linking pages, the higher is the authority passed to your pages.

Call me mad (I am not) but I am offering people who are struggling with their web sites and getting visitor traffic free help and guidance, here is my justification.

I remember clearly the highs and lows of designing my first web presence. Given the amount of expertise and experience connected to the net you might imagine that someone would have established a reputable web site where novices could go to master all of the basics know how to create a successful web presence. Creating your first web presence can seem difficult if you are inexperienced.

Things like comprehending the importance of back links and keywords, how they manipulate Google page rankings and page authority, and the relationships between these and visitor volumes are complex and consistently badly presented by a large contingent of seo consultants on the net. I constantly meeting people who want to create a business or get something going on the net so I am going to do something about it.

After years and years of toiling on the net, uncovering, learning and practising techniques to establish successful web presences by attracting significant volumes of traffic. I felt compelled to educate people.

As a result pain and success I am lucky enough to be in a position to do this and devote a significant amount of quality time to it. Most people who is just beginning or already developing a presence on the web wants a quick win, I’m no different and therefore whenever I have found excellent material and tools that work I am going to point my students at these rather than try and reinvent the wheel.

Everything I have tried and tested that has delivered good or excellent results will be incorporated in my training material and where there are gaps I have filled them in. In my work I have created some techniques, tools and methods of my own that I consistently use which I will be including in the education.

To find out more visit my back links clinic by clicking on any of the links in this article….

PS: If your’e a blog owner then I have 12 new articles heading your way on back linking tactics and strategies….

Article Marketing is one of the most effective and lowest priced ways to bring traffic to your website. As a matter of fact Article Marketing is the most cost effective marketing tool available online.

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