We all know that sales letter headlines are critical to success. But just how critical are they? Is it possible that a headline can impact sales dramatically? Can it increase or even decrease sales significantly?

The answer is a resounding “yes“.

Let’s discuss what a headline is?

In case you are curious, a headline is a short sentence used to capture a reader’s attention.It’s normally found at the top of newspaper articles and website pages in huge, bold font. It’s a powerful tool that can increase the popularity of your articles and even boost sales.

“Boost sales you say?“

Yes. A well written sales letter headline has the potential to boost sales dramatically if used correctly. For this sample, we’ll reference a test carried out by a writer in the 20′s and 30′s. A simple test was begun by the writer. You see, he had already written one book that sold quite a few products.

What he devised was brilliant!

The author continued to republish the writing in seven different names, or as we call it these days….headlines. It was a scientific test to see if the headline or title of a book could impact sales.

In comparison to recent book sales, imagine if Seth Godin released multiple versions of his books with various names. Can you imagine Seth selling “Blue Horse” instead of the famous “Purple Cow”. What would be the final result be on sales?

Well, The Results were Amazing!

The 1930′s author ended up using 7 different headlines ranging from short and non-descriptive to longer and detailed. The long headline won with an increase of 2400% while the short headline failed. Quite simply from a tiny test.

Are you Testing New Headlines to Increase Sales?

Here’s the simple take-away. If you’re not testing headlines and their impact on your bottom line…then you will most likely lose a lot of sales. These salesletter headlines are vital to making or breaking a sale. Please don’t let this opportunity pass you by.

To find out more about the 1930′s author and his amazing headlines, please visit http://www.simplecashmethod.com

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