After putting together your keyword list, following the research stage, you are ready to move on. Now we look at the all important art of writing the ads.

To Create Adwords Campaigns this sucessful you need automation.

As I’m sure you are aware, a Google adwords ad consists of four lines, line one is the headline, lines two and three the description and the fourth the display url.

Line 1 is the easiest for me to advise you about as it’s your keyword phrase. You are best advised to have only one keyword for each ad group.

It’s important to make every word of your headline begin with a capital letter and remember, spaces count as characters.

It’s often very effective to have your headline end with a question mark – if Google will allow it. Instead of ‘Can’t Loose Weight’ how about ‘Can’t Loose Weight ?’ – Google will let you know if this OK.

If your headline, or part of it, is your keyword phrase then it will be displayed, by Google, in bold form.

You may be wondering what happens when the keyword phrase is longer than 25 characters.

You could join your phrase together without spaces: HowDoIStopPuttingOnWeight. Certainly does not look pretty but might just do the job. It is more usual to have a default headline, standing by for just this sort of situation.

Lines two and three are where you extol the benefits of your product or service, please note I said benefits not features. Anyone thinking of clicking on your ad will be asking themselves, ‘exactly how will this benefit me ?’  Not: Best Fishing Rod Available but: Catch Fish 10% Heavier Guaranteed !, not: Best Weight Loss Program Around but: Loose 15lb In A Week Guaranteed !

Always remember, it’s about what someone will gain by using your product not the price, colour, contents or how wonderful you think it is. When they click through to your website you should begin by repeating the benefits but can, a little further down on the landing page, go into the features. Remember your descriptions must accurately describe what it is you have on offer. Should they click through to your website and do not find the solution described in your ad, they will click away, and all you will have achieved is to increase Google’s profits !

You need to create a trail, at the center of which, is your keyword. In an ideal situation it should be part of your website address, the adwords ad headline, the name of your landing page and the headline of that page.

I hope this helps you to create adwords ads campaigns that produce more orders and cost less more profit !

Pay per click advertising (Google ads) must have caused more elation and sleepless nights than anything else on the internet. The negative stuff is caused in the main, I believe, by lack of any pay per click management .

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Market research,organising a list of relevant keywords, writing the ads and getting them uploaded to the web requires a lot of effort. It’s at this stage that, without any ppc strategy, that a lot of expensive mistakes are made – often very expensive.

OK lets assume that your four line ads are now being displayed on Google’s search pages, but where should they be in that list to the right of the page and what should you be paying per click ?

What follows is my own way of conducting a ppc campaign and I really do use it on a daily basis. This method works – well certainly for me - but I am not claiming that you will make money or that there are not other approaches out there that you may prefer.

To begin with I would have around 150 ad groups in my ppc campaign, there would be one keyword in every group in the three formats available.  With two ads, you keep an eye on the ‘click through rate’ of them both so that you can replace the poorest performing one. Your keyword must be the headline of your ad and where it is greater than twenty five characters long it will be substituted with a suitable phrase you have ready. The three forms of the keyword are broad, phrase – which has “ “ around it and exact which has [ ].

My opening bid is 2% of the profit I will make from a sale – what does that mean ? Lets take a situation where my profit on a sale is $30, two per cent of that is sixty cents – my opening bid.

In your adwords account, locate and click on ‘edit campaign settings’. I sell only to the major English speaking countries so, using the option at the foot of this page, I opt for the USA, Canada, The UK, Australia and New Zealand. Deactivate the ‘content’, make sure the ads are set to ‘rotate’ and most important of all type in your budget. Remember, avoid sleepless nights, so set your budget at something you can easily afford.

For ads to appear ‘above the fold’ they need to be in positions 1 to 5 usually, but I advise you not to aim for the top two spots, you will pay less and still get plenty of clicks in 3rd, 4th and 5th place. Getting your ads just where you need them to be and reducing your costs per click will be the subject of another article.

Making good money by advertising using Google Adwords ads is possible but only with the right per per click management strategy.

When running a PPC campaign, you want to know that you’re doing everything you can to maximize sales and minimize lost investment. Though PPC advertising is known to be one of the best advertising solutions for small businesses, a campaign can become expensive if it is not carefully maintained and implemented. This is especially true of first-time PPC users. Technology such as phone tracking and web analytics can act as a great aid to begin and maintain your PPC success. To help you further your PPC proficiency, here are five helpful tips in making your PPC campaign achieve the maximum ROI possible:

Structure your Campaign: Planning and structuring your PPC campaign will ensure that your advertising investment is well spent. The PPC ad won’t tell a potential customer much about what you do, and what you sell. Therefore, be as specific as one has to be, that’s all; you will lose valuable investment through the time it takes to correct or rectify the problem of an ineffectual PPC ad. An example of how to avoid this would be to label and outline your ads before they go live as part of a PPC campaign.

Landing Page Position: It almost goes without saying, but customers are more likely to respond to a PPC ad if it the ad is positioned in where it can draw the most relevant traffic. Choose a page relevant to the PPC ad you are implementing.

Test Ad Copy Regularly: If you find that a particular PPC campaign isn’t working as it should, think about each word in the ad copy. Tweaking and adjusting the copy to get the most specific phrase relevant to what you’re offering takes practise, but a trend of which phrases generate more conversions should begin to develop. It may be worthwhile to keep a log of which copy worked and which failed, for easy reference, and to avoid re-using bad copy.

Choose Keywords Carefully: For some businesses, there can be no budging on which keywords are necessary to the success of a worthwhile PPC campaign; the definition is sometimes simply not flexible enough. But there is an advantage if your product or service is known by many different or varying names. For example, can you afford to part with ‘adventure holidays’, averaging at $2.31, when ‘adventure breaks’ averages at $0.31? Balancing this takes a little intuition, and the help of a PPC calculator, many of which are available to use for free.

Keep Your Investment In Mind: If you know that a high ranking keyword could be potentially crippling to the rest of your marketing investment, don’t pursue it. Though the risk may pay off, you will be much safer and will profit better from strategizing and opting for a different keyword with a lower ranking, or to spread over two keywords with the investment on your PPC ad, than to gamble on a $5.00 ad and hope for the best.

Use Call Tracking For Powerful Research: Call tracking solutions work toward optimizing and interpreting the data from your PPC campaign to gain better conversions. Call tracking can isolate the performance of an individual PPC campaign to see if it is contributing to your overall ROI or not. This allows you a much more confident control over the management of your PPC campaign, as you are able get a much better picture of the PPC ads generating revenue.

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