When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.

If you’ve done any investigation at all of Web marketing, you’ll know plenty of rip-offs abound. Unfortunately, Internet marketers with no scrupals take advantage of the multitudes of inexperienced people who are looking for financial freedom. It’s a shame, because millions of people probably spend money and lose a lot of time, only to get involved with scams or at least bad business ideas that line marketers’ pockets and leave buyers with nothing. Thankfully, there are ways you can make money on the Web with no up-front investment. This will probably come as a revelation to those who have had run-ins with Web scheme run by rip-off artists!

But sometimes one person’s scam is another person’s good opportunity. A good example of this is the recent controversy over an Internet business-in-a-box, called site Build It. Some people think that one or more people have created a Site Build It review that was misleading. The owner has publicly defended himself and he could be totally right. But it would be up to any potential buyer to do his or her own research.

One of the most successful ways I’ve found to make money online is totally above-board and is also relatively easy. I make money writing with HubPages. HubPages — a community blogging site — makes it quite simple to generate content-based ad revenue. The number of HubPages “hubs” (pages) you create is up to you. Each hub you create can make up to five types of affiliate marketing revenue: eBay and Amazon products and services, Google AdSense and Kontera ads, and your own affiliate link(s). You get the revenue from sixty percent of the page views that generate income and HubPages gets the other 40%. The exception to that would be if you implemented an affiliate program; One hundred percent of income generated by clicks from an affiliate link on a hub would belong to you. It takes a while to get good at creating money-making hubs but the money you can generate over time makes it worth it.

One of the affiliate programs I like to use on my hubs is RevResponse, because people who sign up get valuable free information. When anyone clicks on your links and qualifies to receive free RevResponse magazines or white papers, you benefit financially. It’s that simple. The qualifying part is the catch though, so you have to understand that aspect. To get more details about the RevResponse rules, read this RevResponse review. The information in the review will help you know whether the RevResponse program is right for your site or blog.

If you are new to the world of affiliate marketing or you are an old hand, you know that any way to increase your bottom line is always welcome.  With that in mind, let me suggest two resources that, if used correctly, should more than pay for themselves in no time.

Matt Callen’s MyArticleNetwork is an article syndicate membership service that distributes your niche articles directly to related blogs which are hungry for content.  Within reason, you can determine a limit to the number of versions of a spun article that you would like distributed. 

The new version of Affiliate Classroom, Anik Singal’s flagship affiliate learning resource, is ready to take on new members who want a university quality education in our field.  The results of the members of the first version are astounding.  Those members report business increases ranging from 11% to 40%.  Most of us would be happy even to find ourselves at even the low end of those results.  Perhaps even more impressive, three quarters of those version one members said that they needed no other affiliate marketing resources.  Imagine all the money saved on purchases of far less useful ebooks and other resources.

Extra good news for affiliate marketers is that both programs have an affiliate program.  In the case of the article network, you must be a member before you can become an affiliate.  With Affiliate Classroom 2, you may not use your own affiliate link for your personal membership purchase.  Both offer two tier systems, encouraging all of us to seek high quality traffic of affiliate marketers who will also be good spokespeople for the membership products.  And the fact that buyers will not be able to substitute their own links for that of our own links makes these affiliate programs especially attractive.

I have previously published overview of My Article Network, in a different article.  In this article, I simply want to report on a technique that I have employed to make sure that my membership costs are completely covered directly by the benefits derived from the system. 

I recently wrote one article in which I reviewed two products.  While I usually drive traffic (and SEO links) to my own sites, in that article I used direct affiliate links.  The articles in the system are trickled to the various websites up to the limit that I chose.  At this point, that article is just one third of the way through its publication cycle.  Already, that one article has more than paid for my membership.  Once all the versions of my article are published, they will stay on those site for a very long time generating additional traffic for my affiliate links.  There is no way to estimate how much that single spun article that I wrote just a few days ago will eventually earn me.

These two valuable aids will become self-sustaining resources for me that will continue to reap benefits into the foreseeable future.

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