There are thousands of viral marketing products and tools available on the internet. But, you may want to be careful which ones you select. You don’t want to be tagged as a spammer. Here is how you can avoid that.

A questions you could ask yourself it do you have a great product or service? Will clients be completely satisfied and refer your service or product to friends and family? if not, then viral marketing campaigns will have little value. 

The dynamic operating behind this type of campaign is that when people have a great experience online, they “tell” up to twelve others about it.  That’s according to the Opinion Research Council. 
Now, if the experience is a bad one, they will be even more inclinded to tell 12 people or more about it. Some people will also go the extra step and publish reviews online. When people have a bad experience, remember that they will often want to share their “pain” with others, especially if they are mad or outraged.

So first, you want to ensure that the majority of your customers or clients will be satisfied. You will never be able to make everyone happy, but you should try your best. 
Think of the possibilities here, if you sell one product and that person tells 12 people, then that person tells another 12, you get the picture. That’s how the virus reproduces and spreads itself.  Some people say that you cannot make this virus happen, that the product must be good enough to create it.  That may be true, but viral marketing products are still useful.

Your goal may be to increase your database and make people aware of the scope of services that you have to offer, as opposed to sending out thousands of email messages every week.  That is one of the services that some of the better companies provide. They make keeping in contact with your existing clients a whole lot easier. They propel your clients to pass along the information with friends, family and even business associates. In doing so, they are able to collect more e-mail addresses, that’s what creates this virus.

It’s not spam, because the only people that get these emails are those that have opted-in or those whose friends have suggested it to them. There are many free services available, and like anything, the value is questionable at best. If the email is going to end up in someone’s spam filter, there is no point in even sending it at all? If the service is free, it may just amount to a big waste of time, which in effect is a waste of money.

If you’re like most business owners, time is valuable, like they say, time is money.  There are some viral marketing products that are worth the money and save you time.