Due to the awareness for the importance of list buldng comes a recent Internet Marketng trend which was started just a couple of years ago for the mutual benefits of all Internet Marketers and mailist list owners:

This method is more recognized as a “starting a Give Away venture”.

In a real sense, a Give Away event is much like a big time version of ad swaps.. In a nutshell, a group of mailing list owners get together and pool in their individual gifts in one limited-time-event.

Each participating partner contributes a gift to the event. The gift could be a free product, membership pass or a product he is already selling (if he is kind enough to offer into the event).

The partcipating partner prepares a Lead Capture Page then where he gives the gift in exchange for the subscrber’s email address. In other words, in order for a visitor to download the digital gift, he must opt in and subscribe to your mailing list.

Finally when the gifts are pooled together into one event (site), every partner will then endorse the Give Away event to their own mailing lists.

So the end result: lots of visitors to one event as a collective effort of several participating partners! If you look at it,it is very much like what seo services do, they gain massive web traffic through attracting visitors with great website designs.

If you think about it, with so many visitors downloading gifts from one focused event, it is a true win-win situation. This is because the visitors get to download several free gifts for their own use and every partner gets to build their own mailing list!

Just a friendly reminder, in order to build trust, you can include a photo of yourself or your hand written signature explaning where you are coming from and how you can help your visitor through your free report on offer.

Because of this, just expect that you will ve easily notified about a Give Away event in the making by communicating with other Internet Marketers often or participating in Internet Marketing discussion and Joint Venture boards.