It is essential to know which keywords or keyphrases you should use that will allow people to easily identify your ad when you begin creating and writing for your Google Adwrds campaign. An expert in Google Adwords, Perry Marshall, advises all pay-per-click managers and Adwords users to utilize Google Adwords Keyword Selector Tool in each ad’s design. Your niche can have the most profitable, most popular keywords with this free tool and you can also find down related keywords that may be useful in your other campaigns or general keyword research.  You can fine tune your efforts with Google Adwords Keyword Selector Tool if your ads do not perform well; it may mean that they are not getting enough click-throughs due to low-traffic keywords. 

Here are some more ways to use the Google Adwords Keyword Selector Tool effectively for your Adwords campaign:

1. Come up with a broad search. Many people make the mistake of using very specific keywords or keyphrases when they first begin conducting research with Google Adwords, but this can leave you with only mediocre results.  Start with a broad search instead and use the ‘synonyms’ tool that recommends variations as part of the results.

2. Use a set of similar keywords as you create different ad groups. Having a new ad group in each campaign is a good way to check what is working and what isn’t. The ‘relevant keywords’ feature in the Google Adwords Keyword Selector Tool makes it easier to narrow down your search.

3. Use a ‘negative keywords’ strategy. One aspect in Google Adwords campaign’s success may need you to remove unneccesary words or those that don’t work for your market and Google Adwords may be tweaked to enable said function. For example, if you are selling greeting cards but your basic search keeps showing results for ‘free greeting cards,’ you can eliminate the word ‘free’ by designating it as a negative keyword. Google Adwords Keyword Selector Tool now shows results but the word ‘free’ will not be seen.’

4. Use the Site Content feature if you don’t know where to start. As Google finishes scanning your webpage and it’s content, it will offer suggestions of keywords. For instance, if your webpage has information on your marketplace’s services and trends, your particular niche may have these strong keywords. Once the scanning process completes, keywords related to ideas and topics will be displayed in your results.

5. Include your location. Including the location (a town, a city, or a state) to the key term or key phrase is very crucial. You can get high quality traffic in this especially if you are offering your products or services in a given area or zone and this is not possible compared to the traffic you generate from keywords in general search. Find the best combinations for your ad campaign by adding a keyword or keyphrase with a location.