After putting together your keyword list, following the research stage, you are ready to move on. Now we look at the all important art of writing the ads.

To Create Adwords Campaigns this sucessful you need automation.

As I’m sure you are aware, a Google adwords ad consists of four lines, line one is the headline, lines two and three the description and the fourth the display url.

Line 1 is the easiest for me to advise you about as it’s your keyword phrase. You are best advised to have only one keyword for each ad group.

It’s important to make every word of your headline begin with a capital letter and remember, spaces count as characters.

It’s often very effective to have your headline end with a question mark – if Google will allow it. Instead of ‘Can’t Loose Weight’ how about ‘Can’t Loose Weight ?’ – Google will let you know if this OK.

If your headline, or part of it, is your keyword phrase then it will be displayed, by Google, in bold form.

You may be wondering what happens when the keyword phrase is longer than 25 characters.

You could join your phrase together without spaces: HowDoIStopPuttingOnWeight. Certainly does not look pretty but might just do the job. It is more usual to have a default headline, standing by for just this sort of situation.

Lines two and three are where you extol the benefits of your product or service, please note I said benefits not features. Anyone thinking of clicking on your ad will be asking themselves, ‘exactly how will this benefit me ?’  Not: Best Fishing Rod Available but: Catch Fish 10% Heavier Guaranteed !, not: Best Weight Loss Program Around but: Loose 15lb In A Week Guaranteed !

Always remember, it’s about what someone will gain by using your product not the price, colour, contents or how wonderful you think it is. When they click through to your website you should begin by repeating the benefits but can, a little further down on the landing page, go into the features. Remember your descriptions must accurately describe what it is you have on offer. Should they click through to your website and do not find the solution described in your ad, they will click away, and all you will have achieved is to increase Google’s profits !

You need to create a trail, at the center of which, is your keyword. In an ideal situation it should be part of your website address, the adwords ad headline, the name of your landing page and the headline of that page.

I hope this helps you to create adwords ads campaigns that produce more orders and cost less more profit !