ClickBank was founded in 1998 as a network that   intermediates the online sales of digital informative materials, affiliate products and services together with membership and subscription packages. Market studies indicate that there are around 100,000 affiliates actively working on ClickBank at the moment with more than 12,000 of publishers promoting digital products. So far, on the entire electronic market, ClickBank has so far been the most visited business in the world. There are around 20,000 orders processed daily with a profit of $1 million.

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The success formula at the basis of this business model is the link-relationship between consumers, Internet affiliates and publishers in the system. The system is advantageous for product publishers that sell intellectual property through the network, for advertisers who get to promote their products worldwide for very affordable commissions and for consumers who can benefit of the chance to shop for products that are not available with regular shopping channels. ClickBank acts as the intermediary or the link between these three groups ensuring transparency of transactions, high quality anti-fraud protection and a secure operation platform.

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Each of the above mentioned groups receive specific assistance and support from ClickBank. A great plus for the network here is its rather closed nature, meaning that permanent development is not carried out at the expense of the customer, and most of all, it does not become the responsibility of the client. While with other programs, an affiliate would have to bring other vendors in order to augment the system, ClickBank does not impose any such obligations. The network generates the profit on the basis of the commissions resulting from sales, which once again indicates the extent of the transactions conducted in this model.

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What do consumers have to gain from ClickBank? The benefits for the individual clients comes in the form of specialized products that retail stores cannot include in their offer. The variety of products is incredible, the transactions have all the safety expected level and the entire system incorporates only user and consumer-friendly features in all respects. Last but not least, extra money making opportunities are provided by ClickBank to affiliates that add products and services from the network on their home page. The most advantageous of commissions here are up to 75% of the sales but more money can come out of referring publishers and affiliates to ClickBank.