Despite the fact that right now Detroit manufactures may end up bankrupt, a franchised domestic dealership in North Central Florida is raking in exceptional profits. JP Marketing in Florida has caused this fantasy to become a reality at a moment in time when many car lots are closing thier doors. This feat proves that domestic dealerships can in fact make steady profits.

Regardless of the current economic plight, Santa Fe Ford’s used cars and trucks are selling faster than Girl Scout cookies at a milk parade. A Florida web marketing firm, MarketinginFlorida.com has directed the majority of Santa Fe Ford’s online marketing campaign toward advertising used cars Gainesville

“In the past 8 months I have been able to liquidate my complete stock of negative inventory, almost completely via retail sales, and for the first time in a very long time my pre-owned department is quite profitable. Marketing in Florida’s internet marketing services and our low prices have been directly responsible for the increases in my pre-owned sales department. We spend very little money advertising our used inventory other than our internet marketing efforts and right now, around 72% of our closed deals come directly from our web marketing.”    Greg Waitcus, VP, Santa Fe Ford.

Santa Fe Ford’s recent success prove that today’s domestic auto dealers can become profitable if they change their business model and web marketing to be in-line with what today’s car buyers demand. The days of “Joey Jelly Doughnut” are over. Today’s car customer knows the market value of vehicles and expects full disclosure before they visit or even call a dealer.

Overwhelmingly, the 20,000+ automotive dealerships in America are locally owned businesses that are run by civic-minded businessmen who practice their faith, support their local little leagues and treat their customers extremely well. With a mid-sized Ford dealership posting big gains month after month, Barrack Obama and friends must discover a way for the domestic auto makers to become sustainable. If GM is allowed to go up in smoke, the ripple effect may bankrupt America.

If GM and Chrysler are allowed to fail, it is the local dealers that will take the huge losses on all of their new inventory. It is not the manufactures that are owners of all that inventory, it is the local dealerships. Without solvent manufacture backing, all of the your local domestic dealership’s existing new stock would have to be instantly written down to auction levels as all domestic auto makers backing would immediatley become void. For nearly all affected dealerships, those write downs would amount to placing them in an immediate default of their loan covenants with their floor planners. Without the low cost financing for their inventory, nearly no franchised dealerships can keep going.

All over America franchised automotive dealers directly and indirectly support an gigantic workforce spanning many industries. They generate incredible amounts of state and local tax revenue and make a great span of political and charitable contributions. With unemployment over 8% and now talk that it may shoot over 10%, America would have a hard time recovering from loosing domestic automakers.

The disappearing of jobs and tax revenue at all levels would be {staggering|devestating}. Domestic auto dealers are the brute strength of their local economies. Collectively, car dealerships are the backbone of America. Barack Obama and domestic auto makers must find a way to save Detroit or risk a crippling failure of America.

–>